Analysis of influence consumers to buy LED lamps of several factors
Most popular buy LED tube light sources - building materials, lighting supermarket
Decoration event, owners tend to gather up enough patience and wisdom to their own small home decorated ideal paradise. With the improvement of living standards and consumer awareness of mature alumni, consumers are no longer required for the lamp to illuminate just stay in the level, the more eager to more decorative elements. Survey shows that consumers are still the highest degree of awareness building materials market, LED lighting supermarkets, accounting for 68% of survey participants. But the channel is never static, the survey 15% of consumers choose a store and buy online. In the online purchase LED tube lights, which is simply unheard of in the past.
After the financial crisis, more and more attention from the e-commerce business. B2B, B2C, various patterns emerging. Channel change trend may not be replaced by another one a one-way substitution but the diversity coexist and complement each other’s new status.
Data: 57%
Most influence buying behavior - Price
LED tube light prices, as 57% of consumers believe that the most important purchase decision factor. In economic theory, the price as the only factor regulating supply and demand balance in almost any product purchase decisions are the most important factors. In addition, there are still 31% of consumers choose brands act as the primary factor in deciding to purchase. In recent years, as the industry leader in the constant force, industry brand to the popular trend of more and more clear over the brand. You know, although the rational consumer price demands equally irrational emotional appeal. So Op lighting, director of marketing, said Mr. Zhu Zuhuan: LED lighting brand is a rational combination of value and emotional value.
Data: 52%
Most popular time of purchase - Holidays Promo
In our lives, holidays, seems to imply that the overwhelming major business promotional activities, so that consumers have developed a large pile until the holiday buying habits.LED tube light purchased at same is true: 52% of consumers choose to holiday promotions when purchasing LED lamps. Every holiday node, lighting business promotional activities are not less than any other commodity. Insiders often warily reminder: Promotion can not evolve into a price war. It is also worthy of note that the entire industry.
Data: 52%
Most popular brand information channels - Network
After 80 generations gradually become the main consumer Internet, the rapid development of online media …… myriad of factors indicate that the network will not only affect people’s way of life is becoming a medium, or even change the entire manufacturing industry, marketing, sales and other market behavior. 52% of consumers said that the information obtained through the network brand lamps, enough to explain the problem. The rapid growth of online shopping but also for the entire industry sales channels to provide a new possibility.