Brand, intensive development is the inevitable trend of LED lighting
With the rise of the LED lighting industry, LED tube lighting supermarkets mushrooming, lighting stores are being built around the competition after another, the smoke, the crisis gradually Chung. Around staking type of expansion, making the stores fade saturation. Throughout China electronics stores, Gome and Suning formed side by side poles super chain stores, lighting stores still groping can learn whether this pattern aspect development? Lighting stores nationwide will go where? Turn to what kind of way of development?
Brand into the inevitable trend of intensification
Throughout the course of development of circulation industry in developed countries, store brand, intensive, service is an inevitable trend, the higher the gold content of the LED tube lighting store brands, store quality is stronger, more perfect service guarantee, the more obvious comparative advantage, its comprehensive competitiveness the stronger. So that it can in the fierce market competition for survival and development. In the future, the professional will be increasing the size of supermarkets, service increasingly standardized, lighting hypermarket will form their own brands in the market share will get bigger and bigger.
LED tube lighting stores in the current increasingly competitive situation, the store is only based on regional needs, peer status, with its own shape to create their own advantages and avoid the homogenization of competition, and enhance their competitiveness in order to survive in battle.
LED tube lighting stores from "business product" to the "business services" and "business consumer" change, more scientific view of the dialectical relationship between brand and service, focus on credit and service business; store functions, namely trading functions, service functions, display functions and feelings functional building gradually improved and strengthened; brand benefits and economies of scale become increasingly evident.
With the intensification of lighting stores and brand development direction in the future, may also appear as Gome, Suning such a large LED tube lighting lighting stores.
He moved to second and third tier cities
For lighting stores nationwide, the contrarian expansion is inevitable. The supermarkets are constantly occupying enclosure toward no maximum, only the larger pattern development. Begging in the volumetric capacity of the supermarkets ahead of the opponent, and then work fine, and this is in line with China's national conditions.
According to reporter observed, the current lighting stores nationwide contrarian expansion gangbusters, in first-tier cities, a few lighting stores, all stores are targeting the operators of this big cake tier cities, the existing lighting stores are the capital city as the core, is has shown great saturation. Thus, LED tube lighting hypermarket operators to second and third tier urban sprawl becomes an option, the transfer target customer is greater change. Meanwhile, in the second and third tier markets, does not seem to amount to anything few hypermarkets, specialty stores or small stores are based. With
Gradual popularization of LED tube lighting, second and third tier markets lighting consumption potential, therefore, lighting hypermarkets to second and third tier cities bracketing occupation become an inevitable trend. Second and third tier cities in spending power has emerged, the county's spending power no less than first-tier cities, so the lighting market is the market hypermarkets into the second and third war inevitable.
Throughout the country Lighting circulation, stores sales channels not only from the capital city to prefecture-level cities, prefecture-level cities and county-level cities are to penetrate sinking stepwise mode, which seems to imply that the entire market is undergoing a format huge change. Some have focused their attention on a second-tier cities enterprises have gradually accelerated the pace of channel sink, or in the second and third tier cities Kaijiangtuotu. In these emerging markets, stores and businesses are exploring new profit model, in order to occupy more market share...