Electricity supplier Age: LED enterprises online marketers how to fight the war?
LED promotion of electricity providers, has experienced the strange to kick the tires from the original, and now a big leap forward, all the signs indicate LED electronic commerce era has fully arrived. Restricted in the traditional channels of the moment, whether traditional lighting companies, or emerging LED enterprises, have to adjust sales strategy, the White online sales, depending on the e-commerce as a new opportunity, a new sales model smoke breaks.
The new face of e-commerce sales channel mode, part of the Red Sea in the traditional channels is difficult to break out of the LED business, has begun to launch a new media marketing platforms, online open "second front", product sales, channel investment. Meanwhile, the marriage of electricity providers, to create online and offline interaction, but also become the love of the LED business, "three-dimensional marketing" model for the future development of the LED market provides a new sales model.
However, faced with this new type of e-commerce channels, as a rising star fought LED enterprises in the process of electronic business platform, but faced with the platform construction, talent pool, information systems, business models, and many other challenges. Electricity supplier era,LED enterprises how should fight this war without guns online marketing?
O2O, to achieve positive interaction between online and offline
Implement online and offline interactive (online to offline), is involved in hydropower's enterprises must face a big problem. Implement online and offline interaction, the LED industry inevitable business model, which has formed a consensus. How to achieve both positive interaction and integration, you will need to complete online and offline distribution channels, strong logistics support system, and a strong product line planning skills, which for the LED enterprises will be a new challenge.
Shenzhen Ai electricity providers operating market leader Mo Spring believes that opportunities and challenges, LED enterprises should actively explore and meet new business models. Online and offline can Xiangrong symbiotic, mutually reinforcing. Offline and online biggest paradox is that the price system and operating costs differentiated contradictory, but as e-commerce matures, the threshold and operators to promote the increasingly high cost, has been gradually narrowing the gap between the cost of online and offline.
Currently, many companies marketing ideas is offline channels, regard the online channel only as a supplement offline channels, such a conflict is ultimately a conflict of interest of the channel business. How to solve this problem? Mo spring that companies can adopt differentiated strategies to deal with electricity suppliers on the impact of the traditional channels, such as: multi-brand, multi-series product line separation, sale and installation and on-site packaging fees, and online high price for display, the line The following transactions and other ways to promote low prices. This online marketing channels not only for the line effective remedy, but also to expand the company's sales share.
Meanwhile, with the electricity supplier operating costs rapidly increase, and the gradual return of commercial nature coupled with the trend of the leading electronic business platform, online and offline real open, shared interests, services to build, will provide consumers with greater benefits.
The great development of e-commerce trend, LED brand enterprises should give full play to the advantages of offline channels, an online e-commerce development to provide strong support; online e-commerce can be developed after proper guidance and dislocation management for line channels provide strong support, in order to achieve mutual promotion, reduce risk and ultimately to achieve maximum benefits....
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