How to enter the European market especially Germany market for LED Tube lights manufacturers
How to enter the European market especially Germany market for LED Tube lights manufacturers
1, obtain CE and ENEC certification
Because a large number of European agents wholesaling commercial LED Tube lights such as RGB LED flood light and household LED Tube lights and consumers need CE, ENEC certification, so commercial RGB LED flood light and other commercial and household LED Tube lightss obtaining both certifications are pretty necessary and helpful to access to enter the European market. In Germany the CE mark is used as their mandatory safety certification system , consumers would never buy whatever they believe are not safe, healthy , environmentally friendly.
ENEC is certified by CENELEC ( European electrical signs Coordinating Committee ). Electronic product especially LED Tube lightss including commercial RGB LED flood light and other LED Tube lights attaching ENEC mark is to ensure products sold in Europe meet the safety requirements and pass the qualified function inspection，which indicates that the manufacturer specializing in RGB LED Tube lights s and other LED Tube lights have passed the ISO9001 quality system certification requirements. though ENEC is voluntary certification , but once acquiring the certification，the electronic products entering the German market are very favorable .
2 , the German market sales channels
No matter the commercial LED Tube lightss such as the PIR LED LED flood light or household LED Tube lights are sold mainly through supermarkets in Germany, the supermarkets account for nearly 50% of the proportion across sales channels , followed by dealers and wholesalers and retail stores, they are also account for more than 10 %. And sales through hypermarkets, engineering applications and advertising applications proportionately less , accounting for below 10%. Therefore, for the manufacturer developing and manufacturing PIR LED flood light and other LED Tube lights wanting to develop the German LED Tube lightsing market , it can be oriented to the development of the German supermarket business , combined with some local dealers , retail sales together .
3 , most of the European markets are currently monopolized by some of the world ‘s leading lighting supplier. Therefore , small businesses should consider contacting with some large companies in Germany to be Original Equipment Manufacturer（OEM）of large German companies. In fact , since August 2010, Osram and Philips have already designated Lextar Taiwanese company as part of their original equipment manufacturers of LED Tube lightsing industry, .
4 , the awareness of consuming commercial PIR LED flood light and other LED Tube lights products for the German consumer is not very high , Chinese and other countries’ enterprises should actively participate in the international lighting exhibition and try to introduce themselves to local businesses in the form of product introduction and proper Promotions to further raise awareness of local consumers ,.
5 , the current European lighting market products have been fired by the well-known lighting brands ，for the enterprises committing to PIR LED flood light and other LED Tube lights products especially Chinese enterprises, if not with new technologies and innovative products , it is more and more difficult to enter the European market. In other words , only the distinct characteristics and high- tech RGB LED flood light and other commercial and household LED Tube lights products is relatively easily accepted by the European market.