Led tube In Highway Billboards

28/08/2013 10:12


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As we drive along freeways, highways and major roads, our attention can often be diverted by the larger than life billboards looming at us from either side of the road. To get maximum impact for the product or service being displayed, outdoor advertising companies are introducing LED based digital billboard inventories, especially on busy routes, which have been dominated for a long time by the print billboards.

The billboard is a unique ad medium which can fulfill the communication and marketing needs of companies by grabbing the attention of commuters as they sit in traffic on major arterials. Due to their low operating cost, energy efficiency and longevity, outdoor LED billboards are becoming a popular high impact medium of advertising. This new trend is already sweeping across the highways of developed countries like the United States.(led tube

A conventional print billboard displays a static message but LED billboards give advertisers and their clients a wider scope for employing creative elements in the billboards.
LED powered digital billboards allow for swift updates of the advertising contents using an Internet connection. For example, a motel near a highway might want to feature a breakfast special in the morning and a dinner special in the evening. An electronically updated billboard can change the ads accordingly, remotely and wirelessly. This avoids the labor intensive practice of peeling and sticking printed billboards, thus substantially reducing the updating and maintenance costs.

Law enforcement agencies or public services can also use LED billboards on highways to broadcast emergency information instantly, like traffic updates, severe weather warnings or information on important events. LED powered digitalized billboards can even deliver messages of multiple advertisers on a single billboard without getting cluttered.


In 2005, Organization Editorial Mexicana, Latin America's largest newspaper company, initiated a project for erecting giant LED powered billboards across Mexico to display news, advertising and other public information. The giant LED billboards was strategically placed along side the busiest roads leading into and out of the city. By erecting the LED billboards near the roads the advertisers took advantage of the inevitable traffic jams across Mexico City. The advertisers argued that they are giving free, up to date and useful information with entertainment value to drivers and commuters who otherwise get bored by the regular traffic jams.

LED billboards can withstand hostile temperatures, torrential rain, and freezing snow. This helps in reducing the cost of maintaining these gigantic billboards.

One of the outcomes of the modern lifestyle is the substantial amount of time spent in cars as people travel daily between where they live, work, shop and recreate. The increasing amount of time spent on the road, along with traffic congestion, provides more scope to advertisers to interact more intensively with consumers with the help of technologies like LED billboards.

GCL LED LIGHT are one of the largest manufacturers,suppliers and wholesalers for all led lights in China.Our large selection which includes led tube,led strips